Inbound Marketing Automation

  • 1. Ideal ClientDefine your ideal clients through target segmentation, which allows your business to identify and communicate to each segment’s needs more effectively.

  • 2. AttractionThrough the use of any number of media platforms (traditional and/or new media), provide prospects within target segments with relevant offers based on their needs effectively.

  • 3. Email captureIn exchange for their contact information, provide consumers with content, products, or offers that fulfill a need.

  • 4. Lead nurturing educationBegin one-on-one communication on an automated, personal level. Automated email nurturing is strategically planned to maintain top-of-mind awareness without cluttering clients’ inboxes.

  • 5. RetentionOnce a prospect turns into a customer/client, begin to build brand loyalty through relevant emails specific to client segments.

  • 6. Analysis & optimization Data will be analyzed throughout the campaign to maximize results.

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