Inbound Marketing Automation

1. Ideal Client

Define your ideal clients through target segmentation, which allows your business to identify and communicate to each segment’s needs more effectively.

2. Attraction

Through the use of any number of media platforms (traditional and/or new media), provide prospects within target segments with relevant offers based on their needs effectively.

3. Email capture

In exchange for their contact information, provide consumers with content, products, or offers that fulfill a need.

4. Lead nurturing education

Begin one-on-one communication on an automated, personal level. Automated email nurturing is strategically planned to maintain top-of-mind awareness without cluttering clients’ inboxes.

5. Retention

Once a prospect turns into a customer/client, begin to build brand loyalty through relevant emails specific to client segments.

6. Analysis & optimization

Data will be analyzed throughout the campaign to maximize results.