Define your ideal clients through target segmentation, which allows your business to identify and communicate to each segment’s needs more effectively.
Through the use of any number of media platforms (traditional and/or new media), provide prospects within target segments with relevant offers based on their needs effectively.
In exchange for their contact information, provide consumers with content, products, or offers that fulfill a need.
Begin one-on-one communication on an automated, personal level. Automated email nurturing is strategically planned to maintain top-of-mind awareness without cluttering clients’ inboxes.
Once a prospect turns into a customer/client, begin to build brand loyalty through relevant emails specific to client segments.
Data will be analyzed throughout the campaign to maximize results.